Universal TV Proven Innocent | NBCUniversal | 360 Campaign

I created the campaign graphics for ‘Proven Innocent’ on Universal TV.
I started by looking at the concept of duality and how the show reflected this struggled between “hope and the justice system” against “guilty, imprisonment and media”. With this in mind, I designed graphics that highlighted this concept: The courthouse columns and Jail bars. The perception of the Paparazzis vs the perception of the Jury. The scale of Justice and the handcuffs. The orange jumpsuit and the American flag.

Design Director: Mark Gouldie
Head of Art: Alan Morrice
Design: Sin Yee Hau, Lucy Rolfe
Producer: Amanda Robinson-Godward
Creative Director: Andrew Clyde
Lead Creative: Craig Kennedy