Studio Universal Kidz Club | NBCUniversal | Branding

The Kidz Club which was inspired from the branding of the former 6’oclock club was created to appeal to young children and families.
The former 6 O'Clock Club promoted family movies at 6pm every evening during South Africa's summer holidays on the Studio Universal channel. Currently, the new Kidz Club, which I worked on, shows kids movies from 12pm. On this project, I designed a ‘clock dial’ typeface for the 6 o’clock club logo and promo captions. The animation relies on the Studio Universal brand colours to reveal the letters on screen through a clock wipe motion. As a result, the final package has transformed 6 o’clock club to a more modern flat design filled with colour and fun which is more appealing to families and children.

Design Director: Mark Gouldie
Design and Art Direction: Sin Yee Hau
Creative Director: Janine Kelly