Marvel Runaways Season 2 | NBCUniversal | Campaign
Marvel Runaways is about a group of kids with superpowers in LA. Their rich glamorous parents are evil villains, and the kids’ plan is to run away from them. Season 1 ends with the kids actually running away into the streets of LA. In Season 2, ‘the kids’ are now living on their own in the gritty streets of LA a contrast from their previously glamorous protected lives.
The concept is to de-glamourise Season 1 to Season 2. We placed the characters into a more urban and more rebellious environment. Thus, the use of graffiti suited this idea; a graffiti mural showing the heroes on a street corner in downtown LA.
In this project, I had the opportunity to design and direct the Marvel Runaways S2 campaign.
Design Director: Mark Gouldie
Head of Art: Alan Morrice
Design, Art Direction, Design Direction: Sin Yee Hau
VFX: Coffee & TV
Producer: Amanda Robinson
Creative Director: Janine Kelly
Creative: Clem Pavey
Other Development:
