Movies 24 Chocolate Weekend Premiere| NBCUniversal | Promo
I designed a chocolate box for the Movies 24 Chocolate Weekend Premiere.
The M24 luxury box packages all the typical love trope in the form of chocolates. I.e. the jealous ex, an old flame, handsome single guy, the pretty girl. The concept plays on the idea that chocolate and love generally release a happy chemical: serotonin. Taking this into account, we played on the idea of the viewer indulging and enjoying a selection of their favourite romantic comedies every weekend.
Design Director: Mark Gouldie
Lead Designer: David Tang
Designer: Sin Yee Hau, Lucy Rolfe
Producer: Aleksandra Terczyńska
Creative Director: Andrew Clyde
Creative: Tom Lindsey
M24 Chocolate box Mock Up
